Fashion Designer & Creative Director · Nairobi, Kenya

Hellen
Muthoni

Textile, Apparel & Fashion Merchandising
Crafting wearable narratives through
fabric, form & identity

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Hellen Muthoni — Fashion Designer
Haute Couture Apparel Design Pattern Making Fashion Merchandising Interior Design Brand Development Creative Direction Sustainable Design Haute Couture Apparel Design Pattern Making Fashion Merchandising Interior Design Brand Development Creative Direction Sustainable Design
Hellen Muthoni
Maseno University · 2025

Designing stories
through fabric

I am a Textile, Apparel Design and Fashion Merchandising graduate from Maseno University, with a passion for blending contemporary silhouettes with the rich cultural fabric of East Africa. My work lives at the intersection of identity, storytelling, and purposeful design.

With hands-on experience in garment construction, pattern making, fabric knowledge, and client-focused design, I bring meticulous attention to every piece — from concept sketch to finished creation. I also integrate AI-assisted design tools to push creative boundaries.

Honest, spiritually driven, and deeply collaborative — I seek to leverage design skills and a passion for fashion aesthetics to drive brand growth and deliver exceptional client experiences.

4+
Years of Study
2nd
Class Upper
Creative Vision
Core Competencies

Skills &
Expertise

✂️
Fashion Design & Direction
Concept development, sketching, garment construction, fit & fabric knowledge.
🎨
Visual Identity & Branding
Brand development, storytelling, design visualization, and creative direction.
🏠
Interior Design
Eco-friendly materials, spatial concept design, premium client experience delivery.
📐
Tech Packs & Production
Production-ready design support, pattern making, and quality standards oversight.
🤝
Client & Stakeholder Relations
Translating client visions into reality with clear communication and collaboration.
🤖
AI-Assisted Design
Integrating digital tools and AI methods to enhance traditional design workflows.
Portfolio

Design
Collections

Patterns of Inspiration
Flagship Collection · Concept & Couture
The Story Behind Style
Introduction Series · Identity & Form
Personal Expression
Editorial · Growth & Aesthetic Values

Full portfolio available on request · [email protected]

Background

Experience &
Education

Professional
Nemari Living Interiors · Kilimani, Nairobi
Branch Manager &
Creative & Design Lead
2025 — Present
  • Led creative direction for customized eco-friendly furniture in mango wood, Meru oak, mahogany & Sudan teak.
  • Translated client concepts into tangible, functional designs aligned with brand identity.
  • Integrated AI-assisted design methods alongside traditional software workflows.
  • Oversaw showroom operations, client engagement & premium brand presentation.
  • Drove brand online presence, growing visibility across local and regional markets.
Education
Bachelor of Arts — Textile, Apparel Design &
Fashion Merchandising · Interior Design with IT
Maseno University
Sept 2021 – 2025 · Second Class Upper Division
Computer Certificate (Distinction)
Sacred Heart Catholic College
June – August 2021
KCSE Certificate
Magutu Girls' High School
January 2017 – April 2021
Software & Tools

Design
Toolkit

AutoCAD SketchUp Adobe Illustrator Adobe Photoshop Corel Draw AI Design Tools Digital Visualization Presentation Design TailwindCSS

Let's create
something
beautiful.

Open to fashion design projects, collaborations, brand consultations, and creative partnerships.